Our Values

Business Principles

Integrity, honesty, respect, fair dealing
and full compliance with the law

Being a part of the Nestlé Group, Nestlé Nespresso SA is committed to the same business principles and core values as its parent company. Integrity, honesty, fair dealing and full compliance with all applicable laws govern our operations and form the basis for our company culture worldwide.

Our employees are bound by the standards of behaviour established in the Nestlé Corporate Business Principles and the Nestlé Code of Business Conduct. They are also bound to respect local legislation, cultural and religious practices.

For full details, consult the Nestlé Corporate Business Principles and the Nestlé Code of Business Conduct.

From Creating Shared Value to Ecolaboration

We believe that long-term success relies on full compliance with all applicable legal requirements, on sustainable business practices and on creating shared value. The Nestlé concept of Creating Shared Value seeks to optimise value creation both for society and shareholders, by collaborating with relevant stakeholders.

At Nestlé Nespresso SA, we have built on the Nestlé principles of Creating Shared Value to develop Ecolaboration,  a unique holistic approach to sustainability, quality development and value creation for society. Ecolaboration™ is our way of doing business.

The principles by which our actions are governed

Attitude as important as performance

We are proud to work for a sustainable quality organization that creates long-term value for all stakeholders.
This is acquired through trust, and in order to build that trust, we need to live up to our values and promote transparency, respect and humility. The actions of our leaders uphold these values. We at Nespresso are the brand’s most fervent ambassadors.


  1. Courage: We stand up for what we believe in and are ready to face all consequences
  2. Innovation: We create an environment where new ideas prosper
  3. Proactive cooperation: We work together in order to achieve more
  4. Result focus: We know what we need to deliver, and we are determined to achieve it
  5. Practising what you preach: We say what we do, and we do what we say

Cultural Drivers

  1. Trust: We have confidence in each other and our company
  2. Transparency: We are clear and open in what we say and do
  3. Proud to be part of the team: We identify ourselves with our company and share our experience
  4. Respect others: We treat others as equals and are open to their beliefs
  5. Humility: We are confident yet humble

Our Strategy – The Nespresso Roadmap
for Sustainable Growth

A passion for quality, innovation and service excellence

25 years ago, Nespresso pioneered the portioned coffee segment with the idea of allowing anyone to create
the perfect espresso at home. Today, the company continues as the category driver in terms of innovation, quality and consumer demand. Our brand remains the reference and preference for coffee connoisseurs worldwide.
Our passion for quality and for exceeding our consumers’ evolving expectations has been the driving force behind our sustained growth. In 2011, we again demonstrated the strength of our Unique Business Model, with strong sales and double-digit growth in every market.

Three Key Growth Drivers

Six Core Competencies

Coffee is at the heart of all we do.
Yet consumer pleasure is why we do it.

Our Unique Business Model enables us to master the quality of our coffees from farmer to consumer. It also allows us to maintain close relationships with our Club Members, anticipating and exceeding their evolving expectations. We continue to set the standard for design and function through our award winning machines, bringing home the art of coffee making for Club Members worldwide. As we move forward, we will continue to seek out opportunities to interact directly with our Club Members by providing innovative, personalised services. We will also continue our select geographic expansion in order to bring the Nespresso experience closer to consumers around the world.

Shaping the global coffee culture

But our growth goes beyond geographic expansion. As the dynamic portioned category continues to expand,
we will maintain and strengthen our focus on areas that define and enhance the consumer experience: quality, innovation, design and personalised services. Our proven track record in these areas will continue to shape the global coffee culture and set the tone in a market where more consumers are choosing portioned coffee.
For 25 years, our success has been based on our singular focus on creating the highest quality Grand Cru coffees, building long-lasting consumer relationships and operating our business in a sustainable way. These three Key Growth Drivers underpin our long-term corporate business strategy and hold the key to our sustainable growth.